Adwords Keyword Research Tools Can Dig Gold From Dirt

Adwords keyword research tools are indispensable to many internet marketers and webmasters alike. These keyword research tools have played key roles in helping many optimize their websites, and driving traffic and making sales. Internet marketing gurus would agree that these tools are instrumental in helping them build their income empire. The same is true for affiliates, whether you are a super affiliate or a struggling affiliate/webmaster. Let’s see what these tools do and whether they deserve the status as killer internet marketing tools of this decade.

Keyword research has never been more important today than it was in the past. Why should anyone perform keyword research? Experienced webmasters in the early nineties would share with you how simple it was then to optimize their webpages for top search engine ranking as compared to today. Pull up a web page, litter a few keywords here and there, and bring in some backlinks – that’s it! You have a winning web page ready to attract traffic. Today, with the increasing competition and the advancement in search engine technology, it becomes tougher to stand out for competitive keyword terms. Webmasters constantly face the challenge and need to dig out more profitable keywords – decent traffic, low competition keywords that have not been discovered by others for search engine optimization.

Pay-per-click advertising is an avenue for many companies or affiliates who either have long given up on the ever-evolving SEO race, or simply don’t have the time to devote to search engine optimization efforts. Keyword research is crucial for the success of PPC advertising campaigns, especially if you are advertising with Google Adwords. Anyone who has been marketing for a while with Adwords would tell you that keyword research is the foremost and most critical element in any campaign. One wrong move and you would be pouring money into the drain. Advertisers with PPC networks need to constantly find out the keyword trends and specifically profitable keywords.

Webmasters or PPC advertisers can either conduct their keyword research manually, or with Adwords keyword research tools. If you are a hobbyist and are building a web page for fun, then manual keyword research is fine. But when you are running a business, you simply don’t have the time to head to free Adwords keyword research tools like Overture Keyword Suggestion, or Google Suggest or Good Keywords to perform your keyword research.

Adwords keyword research tools like Keyword Elite, Keyword Analyzer, etc automate these tedious keyword research tasks, and make life really easy for business owners and webmasters. Many of these Adwords keyword research tools simply take the manual tasks a webmaster would normally have to do, organize them into simpler processes and replace them with automation. This gives you more free time to focus on building your business. Learn more about powerful keyword research techniques and grab a free keyword research book worth more than $67 from my blog.

This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

12 Handy Webmaster Site Checking Tools & Sites

How Well Do You Really Know Your Website?

If you’re like most webmasters, you have probably spent years building your site. You have spent years adding content, building links and cultivating traffíc – but how well do you really know your website?

How well do you know the intricate details of your website’s traffíc? Where do your site’s visitors come from? How long do they stay on your site? Just where do they go to on your site and how well do they convert into buyers or subscribers?

Do you know your site’s rankings in the major search engines? What are your site’s top keywords? What’s your site’s Google PageRank? Who are your IP neighbors? What your site looks like in other browsers? How much is your site worth?

These are just some of the questíons you should know, mainly because the more knowledge you possess about your site, the better equipped you will be at improving it. So here’s a simple líst of free site checking tools/sites that will let you “Big Brother” (monitor and watch) your site.

1. Google Analytics

Perhaps one of the most helpful analytical tools you can use on your site. Google Analytics will give you a wealth of information about your site’s traffíc. Where it comes from, how long it stays on your site, where it goes on your site, how well your content converts… invaluable information every webmaster should have in their possession.

2. NetMechanic Toolbox

Review your site’s mechanics – find broken links, test browser compatibility, find bad HTML code, spot slow-loading pages, and review your spelling… all by using the NetMechanic Toolbox.

3. Keyword Suggestion Tool

This free keyword suggestion tool will tell you how many searches are done in WordTracker and Overture for your site’s keywords. Extremely valuable information since much of the web’s traffíc and ecommerce is keyword driven.

4. Iwebtool

This is another free site which offers many valuable webmaster’s tools that will give you information about your/any site. Google PageRank, PageRank Prediction, Link Popularity, Search Engine Positions for Keywords, Backlink Checker… also Visual PageRank where you can see all the PR values of all the links on a given page – both internal and external.

5. Alexa Traffic Rankings

Alexa tracks the web’s traffíc by using the Alexa bar in a surfer’s browser. Most people know it is not an accurate assessment of the traffíc on the net but it is a handy measuring stick, nonetheless. It is also a handy tool for comparing sites and seeing the long-tern traffíc trends of different sites, including your own.

6. Your Site’s Traffic Logs

Most webmasters know your raw traffíc logs are worth checking and reading. They contain valuable information about your site. Especially helpful, if you’re checking for broken links on your site, you don’t want to see those 302’s everywhere. Close examination and regular checking of your traffíc logs and stats will point out the profitable keywords on your site.

7. BetterWhois

You can use this site to find out the domain information about your site. Do you have control of your domain? Many webmasters buy their domain name thru their web hostíng company. While this is not a problem in itself, if any dispute should arise, who has administrative control of your domain; you or your hostíng company? Can you change hostíng companies?

8. Google Alerts,

Another valuable tool from Google which notifies you by email when your link or site is found anywhere on the web. Great for keeping track of any new links your site is getting. Many webmasters also use this handy tool to keep track of their competitors’ sites. They also use Google Alerts to keep track of whenever their own name is mentioned anywhere on the web. This one would even make Orwell proud.

9. IP Neighbors

Many webmasters have their site hosted on shared hostíng plans, which means there can be hundreds of sites sharing the same IP address. This site lets you discover who your IP neighbors are. Why would you want to know your IP neighbors? Well like neighbors everywhere; there are good ones and there are bad ones. For example, if you have a neighboring site that uses email to sp@m, it could get your IP address blocked or shut down.

10. Any Browser

Use to this handy site to discover what your site looks like in different browsers; you could be in for a real shock.

11. Google Toolbar

The Google Toolbar can be placed on your browser so that when you’re surfing you can see the Google PageRank of each page/site you’re visiting. Many SEO experts believe Google is not giving us the true PR of a page and this bar is rather useless. However, like the Alexa rankings it is a handy measuring stick, nonetheless.

12. What Is Your Site Worth?

Please take this last analyzing tool with “a large grain of salt”, but it is fun to use and to see how much your site is worth. Measurement here is done largely by the amount of links you have coming into your site.

In conclusion, all of these free handy tools/sites will give you a better, more complete picture of your own site. Remember, the more knowledge you acquire about your own site and your competitors’ sites, the more equipped you will be to succeed. This is one case where being a “Big Brother” can truly benefit your site.

Top 10 Webmaster Tools

We know that Search Engine Optimization (SEO) is very important for any web site to achieve success. But, big SEO companies are taking coup bucks for it. So, why pay so much when you can do it yourself within no time with the right SEO tools? Well, below is a list of top 10 SEO tools that will surely help you to SEO your site like a pro and without spending a lot of dollars:

1.ResellerGo

This is a great SEO tool that allows you to submit your site to over 2,000 directories within no time. You can try this great SEO tool free of charge by joining and selecting the “Free Plan.” It also offers upgraded plans with added benefits.

2.We Build Web Pages

With the help of this SEO tool, you can compare your site against the top 10 sites listed in Google for any particular keyword. All you have to do is enter your keyword and it will start comparing 9 different metrics for the top 10 rankings.

3.Zippy

This SEO tool queries all the major engines and returns results for META search in a format most suitable for webmasters.

4.URL Trends

This tool allows you to check any of the information about all of the selected URLs; whether it is the Page Rank of that site or any other thing they monitor.

5.NUAH

It is another great SEO tool. It crawls through your entire site; see how many pages you have, their respective Page Ranks, keywords and descriptions. It also offers a sitemap generator for both Google and Yahoo.

6.Widexl

This tool offers the following free SEO tools:

.Link Popularity

.Search Engine Saturation

.Meta Tag Analyzer

.Password Generator

.Geo Tracker

7.iWebTool

iWebTool has a lot of SEO tools including back links and Page Rank predictor, Google Banned Checker, Link Popularity, Keyword Suggestion etc.

8.Ezer

This tool allows you to check your Page Rank across all the data centers.

9.Link Harvester

This tool is probably the most advanced link analysis tool available in the market. It can:

.Find every single site that is linking to you within no time

.Reports the total number of pages of your web site that are indexed

.Reports the total number of links pointing to any specific page

.Reports the total number of inbound links, home page links, and deep link ratio

.And a lot more.

10. HitTail

This SEO tool exposes the least utilized, most promising keywords hidden in the Long Tail of your natural search results within no time. It presents these terms to you as suggestions that when acted on can boost the natural search results of your site.

Generating Internet Income? Utilise These Great Free Webmaster Tools

When looking for free webmaster tools, my advice to you is to be sure that you are using tools from a reputable site or, more importantly, if you are downloading software be very careful that the download does not contain adware and spyware or viruses for that matter!

On that note let us start off with the free software that you can use to protect your computer, because if that is not running well you will not be able to run you online business successfully. Windows Defender from Microsoft is great at scanning your computer for unwanted software. The free version of AVG Anti-Virus as well as Ad-Aware SE and Spybot are great at keeping your computer free of viruses and other undesirables!

The free version of ZoneAlarm has many great attributes. Just a word of warning if you are running AVG anti-virus, ZoneAlarm will not detect that you have anti-virus protection, so do not be alarmed, it is just that ZoneAlarm has not been programmed to look for AVG.

The one program I did purchase was ProcessGuard, which amongst other things protects my computer from keyboard loggers, protects the physical memory, blocks global hooks, blocks rootkit/driver/service installation and registry DLL injection. These programs all run harmoniously on my computer and so far I have managed to keep out all the dangerous and unwanted intruders.

Now on to the more exciting free webmaster tools, that will greatly assist you in the running of your online business.

Google Alerts can really add excitement to your day. If you set up a Google alert for the name of your affiliate program/s, Google will advise you by email when a new page appears on Google with these search terms and you can view the page and see if it is an opportunity to recruit an affiliate. Sometimes the new page can be a forum post asking for opinions on the affiliate program. This gives you the opportunity to add your opinion with your affiliate link of course in the signature file.

You can also set up a Google alert for your own name. This throws up some really exciting results as you can see when someone has clicked on your profile in an Article Directory or clicked on your articles as well as where people have clicked to find out what other articles you have written. This is definitely worth trying as I am sure you will be both surprised and amazed at what comes up!

Google Webmaster Tools, previously known as Google Sitemaps is so useful in that you are able to let Google know when you have updated your site. The sitemap enables Google to crawl your site better and ensures that the most current pages of your site are indexed quickly. You can just create a sitemap upload it to the same directory as your .index files and in the Google Webmaster Tools under Add a Sitemap you just type in or paste the url of your new sitemap. Google also give you reports on their latest crawl of your site and notifies you of errors, as well as give you details and positioning of your keywords. There is also other really useful information available.

Google Analytics is an amazing free service where you can see exactly where your visitors came from both geographically and through which entry page, what
keywords they used, where they exited your site, etc. You will have to give this one a try for yourself as there is just so much useful information for the webmaster which enables you to fine tune your marketing and promotion strategies.

StatCounter offers a free version which I use on my site and I keep it invisible, as I believe it to be more professional, but this free service also provides incredibly detailed information about your visitors, which is extremely useful. It also records your page loads, unique visitors, first time visitors and returning visitors. It is easy to install and with this powerful little tool you can check to see that visitors to your site are increasing daily.

Online Link Popularity Tools and Back Link checkers are easily available online and enable you to monitor your link popularity and back links on a regular basis. Writing and publishing articles regularly is a great way to see your back links increase on a daily basis.

These are only a handful of the free tools that I do use to assist me with my online home business. There are many more really useful tools provided by Google as well as other reputable sites, it is just a matter of finding what suits you and your business.

As traffic is the key to generating income from the web, these tools that I have mentioned assist me in closely monitoring where my traffic is coming from and what keywords are being used.

Using Web Diagnostic Tools to Check the Status of Websites

Web diagnostic tools are useful for several reasons. They are useful because they reveal important information about websites such as Google PR (Page Ranking), other Ranks (Alexa, Technorati, Quantcast, Compete), Whois information, back links, number of pages indexed, SERP, and other important web related or domain data.

That sounds like a lot of information in a single sentence. In essence, such information can be broadly categorized into seven categories:

1) Basic website domain info

This information reveals when the domain is created, when it’s going to expire, and how fast the server loads. You may also see when was the last time major crawlers (such as Googlebot or MSNbot) visited the website.

WebSite / Domain Ranking

This section reveals all the ranking information provided by various ranking sites such as Alexa. You will be able to see rankings such as Google page rank, traffic rankings, blog rankings and more.

Search Engines Result Position

This is where you will see the search engine rankings for major keywords. This is important because many people who are looking to buy sites want to know which keywords are bringing in the traffic, and the tool is able to reveal the information.

Major Internet Directories

This is another area where many webmasters are concerned about. This stems from knowing how actively a site has been promoted previously. For example, you will be able to see if a site is listed in major web directories such as DMOZ directory or Yahoo directory. Bear in mind that is is not easy to be accepted by these directories, and the links are deemed as valuable by the webmaster community.

Back Links and Outbound Links

This is useful because webmasters want to know how many authority sites (such as .gov or .edu) sites are linking back to the website. The more links from authority websites, the more valuable the website. In addition, you will also be able to see where the site is linking to. These are called outbound links. In general, the lesser the number of outbound links, the better.

Indexed on Major Search Engine

This section shows the number of indexed pages on the major search engines. Established sites that have been around a long time are usually deeply indexed by the search engines. That means higher traffic levels. Newer sites tend to have less pages indexed by the search engines.

WebSite / Domain Title – Description – Keywords

In the final section, you will be able to see information for search engine optimization purposes. Such information include domain title, meta keywords, and meta description. These are usually the keywords that the website is optimized for. The more popular the keywords, the more traffic the website is going to get.

Web diagnostic tools, although very useful, are often available free of charge. If you find the tools useful, you may wish to support the tools by donating a token sum of money. This is a nice gesture to let the developers know that you like their tools. After all, these tools did let you check the status of your websites, so that you know where they stand.

Google Webmaster Tool For SEO Experts

I just finished watching a video that shared some updates on what’s happening at the major search engines lately. Since webmasters are always interested in learning more about search engine optimization (SEO) techniques, I thought it would be good to share a neat trick using Google’s webmaster tools.

The first time I heard about Google webmaster tools, it was known as Google sitemaps. That was very little that we can do with it, except upload a sitemap so that a new site can be included in Google’s index quicker. After toying with it for a couple of days, I find it a hassle to generate those sitemaps. If a website is destined to grow, that would mean taking up more time submitting those sitemaps. Strapped for time as it is, I figured it would be better to just concentrate on building more content for my websites.

It’s still hard for me to refer to Google’s new toys with a new name but I guess it’s a much more suitable name, now that so many new tools have been added. To begin using the tool, login to the control panel using a valid Google username. If you do not possess one, just sign up at the site google.com/webmasters. After logging in, enter the URL that you would like to obtain more information about. You’ll be required to verify that you own the site. To do so, you can either add a META tag or upload a HTML file. Verification is instant and you’ll see your verification status as Verified if it’s successful.

Upon verification, all kinds of interesting tidbits about your site will be available. The one that interests me most is the page analysis (Statistics > Page Analysis). This allows any webmaster to view information about external links. In other words, Google learns about a website’s general theme from external text links. You’ll be able to see all the keywords that other people have used in the text links that link to your site.

Many webmasters have already discovered the “secret” that anchor texts should be used in text links. Anchor texts look something like Anchor texts. There are many ways to obtain keyword targetted external links. One popular way is to submit to web directories.

In many instances, web directories allow webmasters to submit their sites for free. Some web directories become more established and may charge a small fee for a site submission. However, fees are usually one-time payment and are better deals compared to text links that require monthly subscription.

So, take a look around the webmaster community and spot SEO friendly web directories and start submitting some links. Your competitor may be doing exactly the same thing and I don’t know about you but I hate to lose. See you at the number 1 spot!

Google Analytics Training

Launched on November 2005, Google Analytics was an instance hit to all webmaster around the planet. Giving millions of people the capability to learn more about the web surfers that wandered through their website, the revolutionary service provide by the behemoth, Google incorporated, changed the way webmasters gathered and interpreted information from their websites. By simply adding a HTML code onto every web page that you want to track, you can gain insight on the behavior of your visitors and more. So how do you use Google Analytics? Though most have a limited understanding of the service, many still remain in the dark on how to use key features and just how to interpret the data. Are you finding yourself in that position? Well if you are, you are in need of some Google Analytics training. With that said, allow me to teach you some very basic ways to interpret some of the information provided by the service. One common mistake multitudes of people make when interpreting the reports section is the differences between page views and page/visit. Some just don’t know what page/visit is and fewer don’t know exactly what page views are. Very simply, page views are the number of times your visitors have viewed the pages on your website. Please keep in mind that page views and visits are also different as well. One visitor can view many of your web pages before leaving. Your reports can tell you that you’ve had one visitor and six page views. That tells you that the visitor saw six of your web pages before leaving. The page/visit metric is an average of all your visitors and all your page views. It tells you how many pages each of your visitors on average viewed before leaving your website. The page views and page/visit are very simple, yet very powerful metrics that will help you keep track on your website’s performance. Even though that is just the tip of the iceberg when it comes to getting the full Google Analytics training, the basic information I provided should have opened up your eyes to see the value that Google Analytics provides. Before you even think about using this service make sure that you get complete training so that you can get the most out of it.

Free Webmaster Tools – Part 1

Welcome to you all. As you will scroll and surf through the site especially designed for your convenience you will be excited to find number of ways to deploy the ready made scripts that, when switched to, give a power boost to the traffic towards your site.

You will find some HIGHLY VALUED SCRIPTS happened to be seen never before with some technologically advance feature unmatched in the internet marketing niche. Searched through hours on internet, giving away some precious moments to bring out some unique matter to make you feel at ease of getting your matter, whether they are Articles Submission, Online Gaming, Online Stores Of Books, Online Ring Tone Downloading/ Uploading, Membership Management, Scratch Card for the users interactive prize give-away etc., or what ever you can think you need to run a successful profitable web site. You have esteemed privileged of getting this all FREE!!!
Yes FREE!!

Rich Webmaster Kit is much expanded to satisfy your site profit generation techniques through its well documented software, e-books, Internet Marketing articles, Self improvement articles, well over 100 pages of real life tested documentations and various advance scripts and program codes.

Rich Webmaster Kit is a simple version of the painstaking labor that a site selling is concerned with. Generate your sales volumes to higher side, analyze your non-profit making and profit making sectors, manage your email campaigns with ease, create
a subscription based site and manage them with few clicks, respond automatically to the mailing lists what more is you are getting all this in one single Richwebmaster Kit and its really to sound awesome Its FREE!!

It makes me very feel luckier and even luckier that I am offering this you at no cost. Just imagine if you could have asked for all the scripts and software and documentation would you not be giving out a 100 times more may be in some that could cost you 1000 times in long run. Pretty sure I am, this is the Gold in hands too near. A little effort and you are here on the Gold mine to riches and success. So indeed you will never miss such a bright chance to avail the luckiest effort done right for you. Get you fingers run to grab this FREE yes believe me FREE kit now.

Free Webmasters Tools for Casino Affiliate Programs

One of the strengths of any really good casino affiliate program is the tools that they provide to you. When a casino gives you good tools to work with, you make more money and so can they. Everyone profits.

The minimal requirement is a diverse set of banners. You should be able to select from a wide range of sizes, colors and themes to fit your website. When developing your web pages you want to be able to quickly find the one that will fit all your requirements.

It’s quite aggravating to have to wait for those custom forms to reload every time you change an input value. If you do not know what I mean, then you’ll just have to wait until you come across one. There is a well known casino affiliate site that has one of the most irritating forms. You have to wait for the screen to reload seven times until you get the code. Hopefully there is a banner waiting for you at the end of the procedure. At least they have an alternate method of getting a banner.

Once you get beyond banners, you will be looking for more creative forms of tools. While there is nothing wrong with a casino affiliate program that provides just banners, it is very beneficial to have other extras available to you. For the small website owner, these additions can help keep your development costs reduced and give you an added edge.

I just recently came across an affiliate program that had the widest selection of affiliate and webmaster tools that I have ever seen. It was not one of my usual programs I advertise. I was amazed and quite pleased that they had these tools all in one place.
Since the tools are provided by a casino affiliate program, they are geared toward enhancing the effectiveness of casino websites and pages when applicable.

The webmasters tools include:
- PageRank Checker
- Reciprocal Link Checker
- Keyword Density Analyzer
- SEO Typo Generator
- Meta Tag Generator
- HTML Colour Codes
- Email Encryption
- Javascript Pop Up Maker

The affiliate tools include:
- Poker Tournament Feeds
- CD Labels
- A Floating Banner
- Rotating Banners
- HTML E-Mails
- Free Casino Games
- Casino Game Rules
- Exit Exchange Traffic
- Contextual Ad Tool
- Casino Reviews
- Hide Affiliate Links
- Combined Popup

If you want to use these tools, you can find references to get them at
http://biglistofcasinos.com/webmasters.htm along with a whole lot more.

Another tool that a few casino affiliate programs offer are site mirrors. These are very well made professionally done casino websites. All you need to do is download them, change one or two references and then upload them to your own site.
I have placed a few mirror sites on my domains before. They provide a level of quality content that I could not afford to buy myself. If you had an empty domain name, you could simply use these mirror sites as your website.

Banner tracking systems are a great way to learn where you are being successful. Put a targeted ad compaign together with a tracked banner and you can help pinpoint your most effective strategies. Your time and advertising costs can be leveraged to pay off for you with short and long term profits.

You will be able to find some really advanced level marketing tools at casino affiliate program sites. These sites are usually cutting edge, creative and highly imaginative. All of this can help you raise your website to higher commission levels.

Google Analytics: What Is It?

Are you finding it difficult to keep track of your site’s performance in the search engines? Aside from having to download software that offer to keep track of your website’s SEO performance, Google now has a newly integrated service especially for SEO people out there concerned with their web site’s performance.

This Google tracking service is known as the Google Analytics. It is a powerful service that keeps track of your web site’s success on organic and paid search results. Google Analytics gives you better understanding on how your web site’s web visitors react on your site. It gives you no-holds barred and detailed experience of your web site visitors.

You will also be aware and know what key words users in relation to your web site frequently use. You will be educated on the best link text that brings in the most prospects.

True to its name, the Google Analytics shares with you analytical data that will help you greatly on being aware about your web site visitors and target visitors’ preferences.

Google Analytics provides free information about the way visitors to your site interact with it. By taking a good evaluation of Google Analytics, webmasters will realize how it is an invaluable tool they can and should use especially if they do not have some form of visitor tracking solution.

Google Analytics shares with you which of your SEO campaigns deliver the best ROI or return on investment. If you are not confident on the software you use in finding out your internet marketing results, Google Analytics is good in tracking down results of your internet marketing campaigns. Now alongside the Google AdWords, you can be certain of obtaining significant information about your web site.

Google Adwords is an equally powerful service for placing your web site in search results based on certain key words related to your site. Google Adwords take note of your major web site’s key words and efficiently guarantees that your web site appears in search engine results.

Google Analytics was once named as Urchin visitor tracking by Google. It was last November 16, 2005 when Google renamed this service into Google Analytics. It is free for everyone’s use and those who have signed up during its early stages are offered with a completely new set of significant and consequential information regarding your web site visitors.

Still, those who are late in signing up for this service can wait until Google offer new sign-ups to the Google Analytics system.

Google Analytics works with tracking codes that will guarantee to track down important user information for you. It uses codes in the destination URL’s that facilitates the web site visitor tracking mission by Google Analytics.

Here are some of the most important reasons why you need Google Analytics as part of your website visitor tracking and have it on your site:

1. Its functionality equals most expensive visitor tracking services, even if it is free.

2. The service is your solution to identify where visitors leave your check-out or sign-up process. Identifying this will help you make amends and modify your sign-up process that is user-friendly. You will then be prevented from losing leads

3. Utilizing Google Analytics will help you identify the pages and links your web site visitor’s click on most. You will also know which page your visitors spend most their time on. You can therefore improve these pages properly and position them and their link texts appropriately.

4. Wondering the previous site your web site visitor logged on to before coming to your site? Google Analytics will tell you all about it.

5. You will also be provided with the most popular keyword users type in the search bar of the search engine in finding web sites associated/related to your website. Knowing these popular keywords is a great boost for your SEO efforts and performance, even on other search engines.

6. Google analytics conduct visitor segmentation. It classifies new and returning web site users, their geographical information and the referral source they use. This provides you with invaluable insight if you are planning on a setting up a new online business.

7. For search advertising results, Google Analytics and Google Adwords guarantees you with end-to-end visibility

8. You can even track other non-search-engine marketing media

9. Overall, Google Analytics provides you a very cheap service on gaining more customers, if you utilize its results.

Like most search engine services, Google Analytics has its own advantages and disadvantages.

• Its setup is very straightforward. You do not have to waste time waiting for results

• It is quite flexible, provides great solution and a wide range of significant and valuable reports

• You can login once and track multiple sites. You have more than one web site to track.

• Google tracking makes it possible to track campaigns even on other media

• You need not be confused of the A/B ad testing

• Its integration with all marketing media so as you can use only single portal to track multiple campaigns is ingenious

• You will get In-depth reports on site navigation of users you never dreamed you could have

• It also has Ecommerce tracking features

However, Google Analytics package falls behind two very important features most search engine marketers need. This is the ability to track down individual user activities and trace activity back to an individual user level. Another is the ability to track fraudulent online activities so as your site will be safe from it. Even if there are the eCommerce tracking features, it cannot completely provide this important tracking capability.

The free web site analytics solution, is Google’s statement regarding their supremacy among other search engines.

Article discusses Google Analytics and how powerful it can be to marketer’s keeping track of their site’s performance in the search engines.

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